Arthur Charles Nielsen, Sr. (September 5, 1897 – June 1, 1980) was an American The United States of America is a federal constitutional republic comprising fifty states and a federal district. The country is situated mostly in central North America, where its forty-eight contiguous states and Washington, D.C., the capital district, lie between the Pacific and Atlantic Oceans, bordered by Canada to the north and Mexico to the market analyst Marketing is the process associated with promotion for sale goods or services. It is considered a "social and managerial process by which individuals and groups obtain what they need and want through creating and exchanging products and values with others." It is an integrated process through which companies create value for customers.
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Background
Arthur Charles Nielsen was born in Chicago, Illinois Chicago ( /ʃɨˈkɑːɡoʊ/ or /ʃɨˈkɔːɡoʊ/) is the largest city in the U.S. state of Illinois, and with more than 2.8 million people, the 3rd largest city in the United States. Located on the southwestern shores of Lake Michigan and next to Indiana, Chicago is the third-most densely populated major city in the U.S., and anchor to the world'. He was of Danish Swedes, Norwegians, Icelanders, Faroese descent. Nielsen was educated at University of Wisconsin The University of Wisconsin–Madison is a public research university located in Madison, Wisconsin, United States. Founded in 1848, UW–Madison is the flagship campus of the University of Wisconsin System. It became a land-grant institution in 1866. The 933-acre (3.78 km2) main campus includes four National Historic Landmarks, B.S. summa cum laude. 1918. Nielsen was a member of the Sigma Phi Society The Sigma Phi Society was founded on 4 March 1827, on the campus of Union College as a part of the Union Triad in Schenectady, New York. it is the second oldest Greek social fraternal organization in the United States. The Sigma Phi Society was the first Greek organization to establish a chapter at another college, which occurred with the founding. He was also captain of the varsity In the United States and Canada, varsity sports teams are the principal athletic teams representing a college, university, high school or other secondary school. Such teams compete against the principal athletic teams at other colleges/universities, or in the case of secondary schools, against other secondary schools. Groups of varsity sports tennis The modern game of tennis originated in the United Kingdom in the late 19th century as "lawn tennis" which has heavy connections to various field/lawn games as well as to the ancient game of real tennis. After its creation, tennis spread throughout the upper-class English-speaking population before spreading around the world. Tennis is team from 1916 to 1918 and a long time supporter of the game. He subsequently served in U.S. Naval Reserve.
Career
Nielsen worked as an electrical engineer for Isko Company in Chicago from 1919-20 and for H. P. Gould Company in Chicago from 1920-23. Nielsen was the founder of the ACNielsen ACNielsen is a global marketing research firm, with worldwide headquarters in New York City. Regional headquarters for North America are located in Schaumburg, IL. As of 2008, its the part of The Nielsen Company company in 1923, and in doing so advanced the new field of marketing research Marketing research is the systematic gathering, recording, and analysis of data about issues relating to marketing products and services. The term is commonly interchanged with market research; however, expert practitioners may wish to draw a distinction, in that market research is concerned specifically with markets, while marketing research is. This involved (1) test marketing A test market, in the field of business and marketing, is a geographic region or demographic group used to gauge the viability of a product or service in the mass market prior to a wide scale roll-out. The criteria used to judge the acceptability of a test market region or group include: new products to determine their viability prior to costly mass marketing Mass Marketing is a market coverage strategy in which a firm decides to ignore market segment differences and go after the whole market with one offer. It is type of marketing of a product to a wide audience. The idea is to broadcast a message that will reach the largest number of people possible. Traditionally mass marketing has focused on radio, and production, and (2) measuring product sales at a random sample A sample is a subject chosen from a population for investigation. A random sample is one chosen by a method involving an unpredictable component. Random sampling can also refer to taking a number of independent observations from the same probability distribution, without involving any real population. A probability sample is one in which each item of stores to determine market share Market share, in strategic management and marketing is, according to Carlton O'Neal, the percentage or proportion of the total available market or market segment that is being serviced by a company. It can be expressed as a company's sales revenue divided by the total sales revenue available in that market. It can also be expressed as a company's. Careful statistical sampling Sampling is that part of statistical practice concerned with the selection of individual observations intended to yield some knowledge about a population of concern, especially for the purposes of statistical inference is crucial to validate this process. The techniques developed by Nielsen were especially important for the efficient operation of a market A market is any one of a variety of different systems, institutions, procedures, social relations and infrastructures whereby persons trade, and goods and services are exchanged, forming part of the economy. It is an arrangement that allows buyers and sellers to exchange things. Markets vary in size, range, geographic scale, location, types and prior to the introduction of computerized digital networks Digital electronics are systems that represent signals as discrete levels, rather than as a continuous range. In most cases the number of states is two, and these states are represented by two voltage levels: one near to zero volts and one at a higher level depending on the supply voltage in use. These two levels are often represented as "Low& that in the 1990s enabled continuous and comprehensive monitoring of sales by product retailers. Nielsen was also a pioneer in developing methods of measuring the audience of radio and television broadcasting The original term "broadcast" referred to the literal 'sowing of seeds' on farms, by scattering them over a wide field. It was first adopted by early radio engineers from the Midwestern United States to refer to the analogous dissemination of radio signals. Broadcasting forms a very large segment of the mass media. Broadcasting to a very programs, most notably the Nielsen Ratings Nielsen ratings are audience measurement systems developed by Nielsen Media Research, in an effort to determine the audience size and composition of television programming in the United States. Nielsen Media Research was founded by Arthur Nielsen, who was a market analyst whose career had begun in the 1920s with brand advertising analysis and.[1]
Nielsen inaugurated a National Radio Index for broadcasters and advertisers in 1942, followed by a television ratings service in 1950. By the time of his death, the company's revenue was US$ 398 million annually [3].
Personal life
Together with his son Arthur Nielsen, Jr, he won the U.S. Father and Son doubles title in 1946 and 1948. He was elected to the International Tennis Hall of Fame The International Tennis Hall of Fame is a non-profit tennis hall of fame and museum at the Newport Casino in Newport, Rhode Island, USA in 1971. The University of Wisconsin awarded him an honorary Doctor of Science (ScD) in 1974. Neilsen was awarded the Order of the Dannebrog The Order of the Dannebrog is an Order of Denmark, instituted in 1671 by Christian V. It resulted from a move in 1660 to break the absolutism of the nobility. The Order was only to comprise 50 noble Knights in one class plus the Master of the Order, i.e. the Danish monarch, and his sons. In 1808, the Order was reformed and divided into four, Ridder af Elefantordenen (1961) by the nation of Denmark Denmark (pronounced /ˈdɛnmɑrk/ ; Danish: Danmark, pronounced [ˈd̥ænmɑɡ̊], archaic: [ˈd̥anmɑːɡ̊]) is a Scandinavian country in Northern Europe and the senior member of the Kingdom of Denmark. It is the southernmost of the Nordic countries, southwest of Sweden and south of Norway, and bordered to the south by Germany. Denmark borders.[2]
In 1990, the A.C. Nielsen family made a generous donation to the University of Wisconsin–Madison to create a full-time MBA program specializing in marketing research. The program is the only full-time marketing research program in the United States.
Professional Recognition
- Annual Advertisement Awards Committee, 1936
- Chicago Federated Advertisements Club, 1941
- American Marketing Association The American Marketing Association is a professional association for marketers. As of 2008 it had approximately 40,000 members. There are collegiate chapters on 250 campuses, 1951 and 1970
- Hall of Fame in Distribution in 1953
- International Advertisement Association, 1966
References
- ^ A.C. Nielsen. U.S. Media Market Researcher (The Museum of Broadcast Communications) [1]
- ^ North American Medal Recipient Index (The Order of Dannebrog and other Royal Scandinavian medals by William P. Jones) [2]
Additional sources
- Buzzard, Karen Chains of Gold: Marketing the Ratings and Rating the Markets (Metuchen, New Jersey: Scarecrow Press, 1990)
External links
Categories: Danish Americans Categories: People of Danish descent | European Americans | Scandinavian Americans | American people by ethnic or national origin | 1897 births | 1980 deaths | Tennis Hall of Fame members | Order of the Dannebrog
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Ventura County Star article Old Soldiers memories can live on Reviews Arthur C Nielsen Jr Les Brownlee
katiebaron
Mon, 06 Mar 2006 14:12:00 GM
arthur. was a market analysist and founded the acnielsen company in 1923. this company increased and furthured the new field of marketing research. this involved (1) test marketing new products to determine their viability prior to ...
